SERP checker: who ranks for a keyword, and where you stand
Type a keyword and a country, and the SERP checker reads Google’s live results: the pages in the top 30, the position of your site and of one competitor, and the length of each top-ten page. It answers the question every content decision starts with — what does Google already reward for this search?
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Read the results page before you write
The results page tells you what kind of page Google wants for a search. If the top ten are category pages, a blog post will struggle; if they are long buying guides, a product page with two lines of text will not compete. Checking first saves writing the wrong page.
Word counts are measured from the live pages, and the average is reported with how many pages it was measured on — an average over three pages is a different claim from an average over ten. If Google’s results cannot be read, the checker says so instead of showing made-up results.
For a fuller picture of what those pages cover — headings, questions, terms — use topic research. To follow a keyword every day, add it to the rank tracker.
What the SERP checker shows
- Top 30 results: Position, title, address and domain of each page.
- Your position: Where your domain ranks, and with which page.
- A competitor’s position: The same for one competitor of your choice.
- Page length: Word count of the top ten pages and their average.
- Any country: Results for the country you sell to, or worldwide.
How to use it
- Enter the keyword, your domain and a competitor.
- Look at what kind of pages rank: products, categories, guides, lists.
- Compare your page’s depth with the pages above it.
- Improve the page — or write the kind of page Google is ranking — then track the keyword.
Questions people ask
- Are the results live?
- Yes, they are read from Google at the time you check, for the country you choose.
- Does a SERP check count against my plan?
- Each results page read counts as one search on your plan; searches Google did not answer are not counted.
- Does longer content rank better?
- Not by itself. Word count shows how much the ranking pages cover; what matters is answering the search as well as they do.