Topic research and content briefs built from the pages that rank
Before writing anything, see what Google already rewards. Topic research reads the live results for a topic — what kind of pages rank, what they cover, the questions people ask — and checks whether your own site already has a page for it. From there, one click makes a content brief, and a second turns the brief into a draft.
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Write what is missing, not another copy
The most common content mistake on a store is writing a new post for a search an existing page already targets. The two pages then compete with each other. Topic research checks your site first, so the next step is often “improve this page”, not “write a new one”.
The brief comes from the pages that rank: the sections they share, the terms they use, the questions people ask, the structured data that fits the format, and the pages on your own site that should link to the new one.
Drafts are a starting point. Facts only you know — your prices, your testing, your experience — are left as marked gaps, and a draft cannot be sent to your store until they are filled. It then arrives as an unpublished draft for a final read. That keeps the content helpful, and inside Google’s guidelines on AI-assisted content.
What topic research gives you
- What ranks: The pages Google shows, and whether each is a product, category, guide or list.
- Questions people ask: From Google’s “People also ask”.
- Do you already cover it?: Whether a page on your site already targets the search.
- Content brief: Shared sections, common terms, structured data and internal links.
- Draft: A first draft with marked gaps, sent to WordPress or Shopify unpublished.
From topic to draft
- Enter a topic and your country.
- Read what ranks and whether you already have a page for it.
- Create a brief; adjust the headings if you like.
- Create a draft, fill the marked gaps, and send it to your store as a draft.
Questions people ask
- Will the draft be published automatically?
- No. Drafts are sent unpublished, and only once their gaps are filled.
- What is keyword cannibalisation?
- Two pages on the same site targeting the same search, competing with each other. Topic research checks your site before suggesting a new page.
- Do I need a blog to use it?
- No. Many briefs point to improving a category or product page — see collection page SEO.